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Nowadays, when purchasing products, consumers pay attention not only to the quality of the product but also to its packaging. Beyond protecting a product, packaging is now a critical element that reflects brand identity, influences the consumer and shapes the purchasing decision. So, why is packaging so important when choosing a product? In this article, we will discuss in detail the importance of packaging, how it affects consumer preferences, and the advantages of cylinder and cardboard packaging. Additionally, we will share with you what difference we, as ArtaşPack, have made in this field.